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RESUME
Professional
Experience
2022 - Present
2022
Content Specialist
As a Content Specialist at Slabtown Marketing since 2022, I've redefined the brand's narrative through comprehensive content analyses, bolstering client engagement with over 100 bespoke LinkedIn posts. My strategic direction has amplified Slabtown's digital footprint, achieving a 67% rise in impressions and a 173% increase in clicks. Spearheading multifaceted marketing efforts, I've significantly enhanced online presence and customer interaction.
Retail Marketing Director
2020 - 2022
At PlantX, I steered the marketing efforts for the launch and integration of Peter Rubi’s and PlantX's storefronts, delivering creative campaigns that enhanced local engagement and visibility. My strategies secured a near-perfect inventory rate and drew in 10,000 new visitors, culminating in a 1,576% sales boost for XMarket. I also initiated partnerships and community events, adding over 1,700 new digital subscribers.
Co-Founder
2020 - 2022
As Co-Founder of The Team Next Door LLC, I harnessed entrepreneurial skills to generate $100K in gross revenue in our first year and included strategizing for clients, one of which saw a 119% increase in brand visibility, a testament to our innovative social media strategies.This effort, alongside launching a new brand under HON Furniture that quickly amassed over 100K engagements, showcased our ability to significantly boost client visibility and engagement. I played a pivotal role in developing innovative digital strategies and integrating technology solutions that advanced our marketing across multiple platforms. Our comprehensive approach to digital strategy and technology solutions propelled marketing efforts across multiple platforms, establishing a strong foundation for client success.
Paid Social Manager & Data Analytics Support
2013 - 2020
In my role at Strike-2, I crafted high-impact paid social campaigns that drove down CPC rates by up to 82% below the industry benchmark, which is currently spotlighted on the company’s website as success stories. My approach to analytics provided actionable insights, optimizing campaigns that brought in 11K new visitors for an LGBTQ Art Platform. This strategic ad execution displayed both cost efficiency and high client satisfaction.
Various roles, leading to Senior Account Executive
During my tenure at BCV Social LLC, which spanned several roles over seven years, I led initiatives that delivered significant returns. Notably, in 2018, one of my paid social campaigns generated over $1M in annual revenue and achieved a 1,000:1 ROI. In a separate role in 2020, I executed a campaign that produced $48K in revenue with a 23:1 ROI, alongside driving 116 unique bookings. I worked with prestigious hotel brands like Marriott International, Four Seasons, Waldorf Astoria, Virgin Hotels, L'Auberge, Conrad Hotels, Renaissance Hotels, and Autograph Collection.
Skills
& Expertise
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Relationship & Network Building
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Online Presence & Reputation Management
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Market Research & Trend Analysis
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Content Strategy & Creation
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Conversion Rate Optimization
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Data Analytics & Strategic Insights
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Team Training & Leadership
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Change Management
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Client Acquisition & Retention
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Digital & Social Media Marketing
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Marketing Communication & Advertising
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Digital Campaign Planning & Organization
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Budget Management & Cost Reduction
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Retail Marketing & Technology Integration
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Brand Awareness & ROI Optimization
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Brand Development & Positioning
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Search Engine Optimization (SEO)
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Digital Transformation Initiatives
Education
2013
University of Iowa | Iowa City, IA
2012
Lorenzo de'Medici, Florence, Italy
Bachelor of Arts in Journalism & Mass Communication
Minor in Human Relations
International Studies
Completed course work in Journalism & PR.
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