SOCIAL CAMPAIGNS
INSTAGRAM GROWTH CAMPAIGN
4,000 NEW IG FOLLOWERS
198% INCREASE IN ENGAGEMENT
Objective:
Increase the Instagram follower size and engagement for client, bringing it on par with its competitors on the platform.
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Approach:
To achieve this, a new content gathering shoot was conducted to capture imagery that resonated with the target audience and reflected the resort's unique offerings. Paid ads were launched on Instagram feeds and stories, encouraging users to follow the resort's Instagram channel. Additionally, an Instagram giveaway was launched to drive engagement and further boost the community size.
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Results:
The campaign yielded impressive results, with a 59% increase in Instagram followers, with over 4,000 new followers gained, hitting the 10K total follower milestone for number of followers, and resulted in 198% increase in engagement on the platform. Furthermore, the campaign drove close to 80K new post engagements on Instagram.
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Conclusion:
The campaign successfully achieved its objectives of increasing follower size, engagement, and driving new followers to the Instagram page. The campaign successfully moved the client to #3 out of the competitive set, and #2 out of the competitive set in largest post engagement growth. The combination of compelling content, targeted ads, and an engaging giveaway resulted in significant growth in the Instagram community, positioning the resort as an attractive destination for the target audience.
FB & IG GROWTH CAMPAIGN
86% INCREASE IN FB FANS
12X INCREASE IN FB ENGAGEMENT
65% INCREASE IN IG ENGAGEMENT
Client wanted to be #1 among their competitive set on both Instagram & Facebook. I planned & directed the content shoot at the property, working with the photographer to capture the essence of the hotel & unique personality. Alongside updating their content, I ran strategic ad campaigns, optimizing for growth. This resulted in:
Results (10 Month Time Period):
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#1 of the competitive set in both Instagram total followers & Instagram Engagement, leading by at least 13,000+ more fans at at least 31K more engagements (vs. next closest competitor)
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#1 highest percentage Facebook Growth out of the competitors, seeing an 86% increase in community size
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1M impressions driven as a result of our paid efforts across facebook & instagram
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480K people reached by paid advertising on facebook & instagram
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1.4K qualified clicks to the hotel vanity website as a result of our paid efforts on social
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8,000% increase in facebook TAT (engagement), with an increase of 158,000+, which is an 8,654% increase YTD
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86% increase in Facebook community size, growing from 1,000 total facebook fans to 2,100 total fans, with 680+ of those resulting from our community building ads on facebook
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65% increase in instagram engagement YTD, driving 168,000 new post engagements, moving to #1 of the competitive set in instagram engagement
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12X increase in Facebook engagement YTD, driving 46,000+ new engagements on our facebook posts
SWEEPSTAKES
1,000 NEW HILTON HONORS ENROLLMENTS
Objective:
Boost weekend business for transient and leisure travelers, enhancing Hilton Honors enrollments with point incentives and engaging call-to-action creatives.
Strategy & Tactics:
Leveraging market research and social listening, we tailored our strategy to weekend travelers’ preferences for experiential trips. Our campaign featured eye-catching mobile-optimized graphics and animations, emphasizing the “Explore It All” message, supported by Hilton Honors points and a two-night hotel stay incentives.
Differentiator:
Unlike typical reward-driven campaigns, ours adopted a comprehensive approach, aligning with travel trends and enhancing brand loyalty with double Hilton Honors points.
Results:
The campaign significantly boosted Hilton Honors enrollments, with over 1,000 new sign-ups and entries, and positioned the hotel as a leader in NYC weekend travel, reaching over 78,000 people.
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INSTAGRAM GIVEAWAY
168% INCREASE IN FOLLOWERS, 700% INCREASE IN ENGAGEMENT
I successfully executed a giveaway campaign for HON Basyx, a furniture brand, to upcycle overstocked items and generate buzz. By leveraging the Valentine's Day theme and creating engaging branded content, the campaign achieved remarkable results. With a budget of $400, we generated 73,944 impressions, reached 64,635 individuals, and engaged 18,389 users.
The campaign led to significant increases in followers (168%), new follower growth (153%), impressions (173%), engagement (718%), and engagement rate (200% per impression), demonstrating its effectiveness in achieving the brand's objectives while creating a positive brand image.