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INSTAGRAM GIVEAWAY RESULTS

HON Basyx, a furniture brand, aimed to upcycle overstocked items and generate buzz. To achieve this, we created a giveaway campaign & launched on Facebook and Instagram, capitalizing on the Valentine's Day theme. We developed branded, original content to support the campaign.

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Results:

  • $400 spent on the campaign

  • 73,944 impressions generated

  • Reached 64,635 individuals

  • Engaged 18,389 users

  • Received a total of 2,991 comments

  • Gained 375 new follows directly from the posts

  • Achieved 660 overall new follows (including tagged friends)

  • Attracted 1,080 profile visits

  • Accumulated 245 saves

  • Garnered 10,286 video views

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Key Performance Indicators:

  • 168% increase in followers

  • 153% increase in new follower growth

  • 173% increase in impressions

  • 718% increase in engagement

  • 200% increase in engagement rate (per impression)

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Conclusion: The HON Basyx Furniture Brand Giveaway Campaign successfully upcycled overstocked items while creating a buzz around the brand. Leveraging the Valentine's Day theme and original branded content, the campaign generated significant impressions, reached a wide audience, and received substantial engagement. Key performance indicators, such as follower growth and engagement rates, experienced significant increases, indicating the success of the campaign in achieving its objectives.

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